Meet The Future - an immersive hybrid-meeting showcase for Millennium

Millennium Hotels and Resorts gave us a brief that's tougher than it reads: show what hybrid meetings could be. Not tell, show. A slide deck about immersive experiences kind of proves the opposite point.

So we built Meet The Future. It's an immersive online experience laid out as a guided tour, led by subject-matter experts, that walks visitors through a hybrid meeting and the tech running it. The layout does the guiding, so people follow along and take part without losing the thread.

Here's the part we liked: the medium was the message. A website that demonstrates hybrid events by being a small, well-run hybrid experience itself. When you're selling a new way of gathering, the best argument is letting people feel it for a few minutes.