FrontHAUS incorporates to bridge physical and digital events
A Singapore technology and events company, founded on one conviction - an event should feel the same whether you walk into the room or open a browser tab.
By FrontHAUS Team · Editorial
SINGAPORE - 12 February 2021 - FrontHAUS is incorporated today as a Singapore technology and events company. The idea behind it is simple: an event should feel the same whether a guest walks into the room or opens a browser tab.
The company is founded by Shawn Tjai, Jason Chee and Kee Cheng Heng.
FrontHAUS started in 2018 with something narrower. The founders came from the arts, and they wanted a fairer, faster way to sell tickets: lower fees, no hidden costs, honest pricing for patrons, and more of the box office going back to the artists and production houses who earned it.
Then COVID-19 shut the venues and emptied the ballrooms. The founders parked the ticketing platform and took on a more urgent question: how do you gather people when they can't be in the same room? Over the past year they've answered it for international banks, hotel groups and Singapore government agencies, running dinners, conferences, keynotes and award ceremonies as digital and hybrid events that reached audiences a single ballroom never could.
The founders don't see this as a stopgap.
"The technology should be invisible," said Kee Cheng Heng, co-founder. "A guest shouldn't have to learn break-out rooms or juggle three different apps. They open one link, and it feels like an event - a lobby to arrive in, talks to choose from, booths to wander, people to meet. If we've done our job, no one thinks about what's running underneath."
Done right, a digital or hybrid format does more than stand in for the room. It reaches more people for less money, and it does things a physical-only event can't: live data and analytics, real-time interaction, gamification, and immersive moments built with technologies like augmented and mixed reality.
"The reach and the economics of the digital space are hard to argue with," said Jason Chee, co-founder. "But reach only matters if the experience is good. Our job is to make the online version of an event something people actually want to attend - not a compromise they tolerate."
Incorporating puts a formal name to work that was already well underway, and gives the company a base to protect the brand and grow it beyond Singapore. The original goal, a ticketing platform for the arts, hasn't gone anywhere; it stays firmly on the roadmap. For now the focus is what the moment calls for: helping organisations gather their people, wherever those people happen to be.
About FrontHAUS
FrontHAUS is a Singapore technology and events company that designs and runs digital, hybrid and in-person experiences, and builds the technology behind them. Incorporated in 2021 by Shawn Tjai, Jason Chee and Kee Cheng Heng, FrontHAUS helps banks, hotels, government agencies and brands bring their audiences together and make every event, on-screen or in the room, feel like the real thing. </content>